Marcus Vinicius Martinez, Industry Advisor, EMEA, Worldwide Financial Services, MICROSOFT

Marcus is a seasoned industry advisor with over 20 years of experience in the financial services sector, renowned for driving digital transformation and innovation. His career is marked by a proven ability to lead high-impact initiatives for major organisations and financial institutions, focusing on regulatory compliance, enhancing customer experiences, and modernising payment platforms. In recent years, Marcus has become a thought leader in generative AI and cloud computing, building on his impactful tenure at Microsoft. There, he led transformative projects, including developing cutting-edge prompt engineering techniques to revolutionise sales effectiveness, reimagine business development, and optimise sales strategies.  Passionate about bridging financial services and emerging technologies, Marcus is committed to empowering organisations to harness generative AI and cloud innovations, ensuring they thrive in an ever-evolving marketplace.