Tom Betts is Group Data Director for Kingfisher Plc. He spent the last 20 years working in the field of data analytics. Throughout that time he worked in a range of sectors and seen the transformational power that data can have on businesses. Customer data and building an understanding of how customer behaviour is changing has been a particularly powerful thread through all of that.
Tom has a deep understanding of customers helps bring certainty during times of change. He spent the last decade leading the development of data science and analytics capabilities at the Financial Times. These became a key catalyst in the acceleration of their digital growth – taking the business from 5% to >80% digital participation in a decade.